Social Media Marketing Trends You Should Not Ignore

The success of social media marketing lies in the right mixture of fruitful strategies. The wrong combination will simply reduce the traffic from targeted customers instead of attract them. In the event that you devise your social media strategies such as social media marketing optimization based on current trends, it is possible to increase profits and use social networking sites effectively for marketing. Here are the recent trends highlighted within an article published by Forbes using the 2013 SOCIAL MEDIA Industry Report.

Low Usage of SOCIAL BOOKMARK CREATING Sites

Based on the research reports, the utilization of social bookmarking sites has decreased to 10 percent from 26 percent in 2011. This considerable drop of usage clearly indicates nov bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketers, most sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it isn’t a good practice to trust a bookmarking site blindly for marketing purposes in today’s scenario. Instead, Personal Development for the sites that are hottest and perform the bookmarking very cautiously.

Decline of Daily Deal Sites

Daily deal features or simply daily offerings of deals are seen as a powerful way to attract numerous targeted customers at a time. The research report says that around 80 percent of marketers aren’t interested in using the most popular daily deal sites including Groupon or Living Social for their campaigns soon.

Now people concentrate more on the significant amount of returns that they receive from their purchases as time passes. Hence, it is advisable to use social networking sites for long term marketing goals rather than daily goals.

Top Sites for SOCIAL MEDIA MARKETING Campaigns

Marketers who use social media for marketing will obviously carry out social media campaigns (using social media sites for promotion) for their services or products to attract targeted customers. The campaigns will undoubtedly be successful only if the relevant site is popular amonst the customers.

The study report indicates that marketers who save money than 40 hours weekly for social media marketing perform their campaigns more intensely through Google+, You Tube, Pinterest and Instagram compared to those that spend six hours or less weekly on social media. Also, around 92 percent of marketers who have five or more years of experience prefer LinkedIn than 70 percent of marketers having significantly less than five years of experience. Forum marketing in addition has decreased to 16 percent this year from 24 percent in 2011.

Around 67 percent of marketers are planning to increase campaigns through Twitter even though it is really a slight decrease from 69 percent this past year. Young marketers, a lot more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging as most suitable platform to master, that is the highest one followed by Google + (61%) and Facebook (59%).

Trends of B2C and B2B Marketers

Business to Consumer (B2C) Marketers use Facebook at an increased rate of 67% than other platforms. In the case of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal majority of 29% each. Given below may be the pie chart showing usage statistics for each platform with regard to B2C and B2B marketers.

B2B marketers work with a more diverse array of platforms compared to B2C marketers. Both of them do not completely utilize blogging and also have minimal You Tube usage.

If you’re a B2B or B2C marketer, make an effort to encourage blogs as they are regarded as the most popular social media platform. YouTube being the second largest search engine, you can enjoy the benefits it includes by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have grown to be strong brands by making use of low cost YouTube videos.

As B2B marketers increasingly use LinkedIn, they will have an opportunity to utilize SlideShare (owned by LinkedIn). This social media entity can be used for generating leads for B2B organizations.

Fewer Check-ins Online

As per the research reports, there is a reduction in using geo-location services including Foursquare from 17% in 2011 to 11% this season. These services allow check-in to your locations automatically online. The decline in these kinds of services indicates that people are now concerned more about privacy and safety. Marketers can tackle this situation by introducing contests and rewards. This will encourage people to check-in more.

If you are still following old strategy for social media marketing, then it is the time to develop new strategies predicated on all these current trends. It is best to entrust this tedious task to an established social media marketing company that offers reliable social media services instead of try implementing the strategies on your own.